Look at food truck website examples that actually bring people to the window and they all answer two questions first: where are you today, and what are you serving. A food truck is the one business where the address changes. The site’s first job is to make finding you easy, and its second is to bring in catering.
This is the trade version of a broader question, what pages a small business website needs. Here is what changes when your location moves every day.
Question 1 of 6
What does a food truck customer look for?
Three things, in this order:
- Where you are today, and until when.
- What is on the menu, with prices.
- Whether you do private events, for the customer who liked the food and has a party coming up.
A site that answers the first on the first screen has done its most important job. A site that makes people dig for it sends them to the truck parked next to you.
Question 2 of 6
How do you show where you are?
With a schedule that is right, and a way to keep it right without effort.
| Approach | When it works |
|---|---|
| A weekly schedule on the home page | if you keep the same spots on the same days |
| Today’s spot, updated daily | if you move around, and you can change it from your phone |
| A link to where you post daily | if you already update social media every morning |
What does not work is a schedule nobody updates. A wrong location costs you a customer who made the trip, and they remember. If you cannot keep a daily spot current on the site, a weekly pattern plus a link to where you post each morning is more honest.
Question 4 of 6
Why catering deserves its own page
Because it is often where the real money is. A single wedding, office lunch or festival can equal many days at the curb, and those customers plan weeks ahead and compare trucks online.
A catering page should say:
- What events you do: weddings, corporate, parties, festivals.
- How it works: minimum guests or minimum spend, travel area, what you bring.
- How to ask: a short form with the date, the place and the number of guests.
A starting price or a minimum helps the right customers self-select. People planning a small backyard party need to know whether you are in reach before they write.
Question 5 of 6
What photos work for a food truck?
The food, the truck, the line. Your dishes up close in daylight, the truck with its name visible, and a busy window if you have one: people trust a truck others are already queuing at. Your own photos, always. A stock photo of a burger that is not yours is the fastest way to lose trust with someone about to eat your food.
Question 6 of 6
Which pages matter, and what does it cost?
| Page | What goes on it | Why it matters |
|---|---|---|
| Home | where you are today or this week, a few photos | the question everyone asks first |
| Menu | dishes, prices, dietary options | what people search for |
| Catering | events, how it works, how to ask | the bigger bookings |
| Contact | phone, social links, catering form | the end of the path |
Three ways to have it built:
- EUR 490 (coming soon): you build the site yourself, guided by filmed videos that show every step.
- EUR 1,190: I build it from your text and your photos. EUR 357 when you order, EUR 833 when the site goes live, and it is live within 15 business days, counted on the French working calendar, from the start date I confirm in writing once the deposit has cleared and your content is complete.
- From EUR 3,000: designed for you from scratch, both amounts on the quote.
Four to six pages are included depending on the template, and an extra page is EUR 90. There is a template built for fast food, with the menu and the location already laid out. You are billed in euros, so the dollar amount moves with the exchange rate on the day you pay, and your card may add a foreign transaction fee.
On money alone the subscription is cheaper for years: at $19 a month, a builder plan costs less over three years than a site built once. The reason to pay once is a site that is finished on a written date, with the schedule page built so you can update it from the truck, on a domain you own. The numbers, against me where they are, are in what a small business website costs.
Frequently asked questions
Is social media enough for a food truck?
For daily updates, social media is often easier, and many trucks post their spot every morning. What it does badly is everything that does not change daily: the menu people can search, the catering details, a way to book an event. The site holds what is stable, social media holds today.
How do I keep the location current without a daily chore?
Pick the simplest thing you will actually do. If your spots repeat weekly, publish the pattern and only change exceptions. If you move every day, make sure the location is a single field you can edit from your phone in a minute. Updating the site should never take longer than updating your post.
Do reviews matter for a food truck?
Yes, especially for catering, where someone is trusting you with their event. Ask happy regulars, and ask event clients after the day went well. How to ask without breaking Google's rules is covered in [how to get more Google reviews](/blog/how-to-get-more-google-reviews/).