Look at landscaping website examples that actually bring in work and they share the same spine: a finished yard in the first screen, the area they serve, what they do and do not do, and an easy way to ask for an estimate. Landscaping sells something the customer can see, so the site is mostly a place to show it.
This is the trade version of a broader question, what pages a small business website needs. Here is what changes when your best argument is a photograph.
Question 1 of 6
What do the best landscaping websites show first?
A yard. One strong photo of finished work, taken in good light, does more than any headline. The visitor decides in a few seconds whether your work looks like what they want.
Underneath it, three answers:
- What you do: design and installation, lawn care, maintenance, hardscaping. Say which.
- Where you work: the towns or neighborhoods, in plain words.
- How to get an estimate, one tap away.
Question 2 of 6
Before and after: why it beats everything else
Because it is the one kind of photo that proves the work rather than decorating the page. An overgrown lot and the finished garden, taken from the same spot, tell a homeowner exactly what they are paying for.
| Photo | What it proves |
|---|---|
| Before and after, same angle | that you transform, not just maintain |
| Hardscape close-up (patio, wall, path) | the quality of the work that lasts |
| The same yard a season later | that your plantings survive |
| Your crew on site | that real people do the work |
Take them yourself, on your phone. Stock photos of perfect lawns are easy to spot, and they make your own work look less real by comparison.
Question 3 of 6
Design, installation or upkeep: who is visiting?
Two very different customers, and the site should make clear which you serve.
- The project customer wants a new patio, a redesigned backyard, a planting plan. They compare portfolios and ask for two or three estimates.
- The upkeep customer wants the lawn mowed and the beds kept tidy all season. They care about reliability, frequency and whether you cover their street.
If you do both, give each its own section. A visitor looking for weekly mowing should not have to scroll through a portfolio of stone patios to find out whether you do it.
Question 4 of 6
Should a landscaper show prices?
For recurring work, often yes: a starting price for weekly lawn care, per visit or per month, is easy to understand and saves both of you a call. For design and installation, explain what drives the cost instead: the size, the materials, the slope, what has to come out first.
What loses customers is a site with no idea at all. People understand that a patio cannot be priced online. They do not understand silence.
Question 5 of 6
What makes visitors leave?
- No photos of your own work, or a gallery full of stock images.
- No service area. They leave rather than call to ask whether you come to them.
- A contact form with ten fields and no phone number.
- An out-of-date season. A spring cleanup offer still on the home page in October tells people nobody looks after the site.
Question 6 of 6
Which pages matter, and what does it cost?
| Page | What goes on it | Why it matters |
|---|---|---|
| Home | one strong yard photo, your area, your services | the decision happens here |
| Services | design, installation, upkeep, named plainly | what people search for |
| Work | before and after, grouped by type of job | the page that wins projects |
| Contact | phone, short estimate request, area | the end of the path |
Three ways to have it built:
- EUR 490 (coming soon): you build the site yourself, guided by filmed videos that show every step.
- EUR 1,190: I build it from your text and your photos. EUR 357 when you order, EUR 833 when the site goes live, and it is live within 15 business days, counted on the French working calendar, from the start date I confirm in writing once the deposit has cleared and your content is complete.
- From EUR 3,000: designed for you from scratch, both amounts on the quote.
Four to six pages are included depending on the template, and an extra page is EUR 90. There is a template built for landscapers, with the before and after already laid out. You are billed in euros, so the dollar amount moves with the exchange rate on the day you pay, and your card may add a foreign transaction fee.
On cash alone, a builder subscription is cheaper for years: at $19 a month it costs less over three years than a site built once. What you get by paying once is a site that is finished before spring bookings start, with the photos in place, on a domain in your name. The full arithmetic, including where I lose, is in what a small business website costs.
Frequently asked questions
How many photos should a landscaping website have?
Fewer than you think, and better. Twelve strong ones grouped by type of job beat sixty mixed together. A visitor who wants a patio wants to see patios, not scroll past every lawn you have ever cut to find one.
Should I update the site every season?
The structure no, the top of the home page yes. Spring cleanup, summer maintenance, fall leaf removal: changing one line and one photo each season is enough, and it tells visitors the business is active. That edit is one you should be able to make yourself, in a few minutes.
Do I need a site if I get all my work by word of mouth?
It does a different job then. A neighbor recommends you, and the first thing the new customer does is look you up to see your work. A site with a dozen finished yards turns that recommendation into a call. Without it, the recommendation has to carry everything on its own.