What should a hair salon website include? A way to book, photos of your work, a price list, your hours and your address, all reachable from a phone in a couple of taps. A salon client usually knows roughly what they want. The site’s job is to let them see that you do it well and get them into a chair.
This is the trade version of a broader question, what pages a small business website needs. Here is what changes when the whole visit is about booking.
Question 1 of 5
What does a salon client do on your site?
Three things, in this order:
- Look at your work. Color, cuts, the style they have in mind. Most clients decide here.
- Check the price of what they want, or at least a starting point.
- Book, or call if booking online is not possible.
Everything that slows those three down costs you appointments: a slideshow that hides the booking button, a price list in a PDF, photos buried three pages deep.
Question 2 of 5
How should booking work?
As close to one tap as you can make it. The most common reason a salon visitor leaves is that they could not work out how to book without calling during opening hours.
| Situation | What works |
|---|---|
| You already use a booking tool | the site links to it from every page, and the button stays visible on a phone |
| You take bookings by phone or message | the number and a messaging link at the top, with the hours you answer |
| You want booking built into the site | that is a custom build, not a template: it comes with the custom package |
If you use a booking tool today, tell me which one and we will see how it fits the site. If you want something built for your salon specifically, the custom package can include a booking app, from EUR 2,000 on top of the site, quoted with you. Either way it is a conversation before you choose, not a surprise after.
Question 3 of 5
Should a salon show its prices?
Yes. Salon clients expect it and compare on it. A clear list with starting prices, “from” where the length or thickness changes the time, answers the question most people would otherwise call to ask.
- Group by service: cuts, color, treatments, styling.
- Say what changes the price: length, thickness, a color correction.
- Keep it on the page, not in a PDF that opens badly on a phone.
Question 4 of 5
What photos should a salon use?
Your own work, and a lot of it, because the work is the product. Real clients (with their permission), shot in good light against a plain background, beat any stock image.
- Before and after for color work especially.
- The chair, the space, the team: people want to know where they are going and who will do their hair.
- Updated regularly. A gallery with last year’s trends tells visitors the site is not looked after.
If most of your recent work lives on Instagram, the site can show a selection and link there. The site holds the booking and the prices; the feed holds the volume.
Question 5 of 5
Which pages matter, and what does it cost?
| Page | What goes on it | Why it matters |
|---|---|---|
| Home | your work, a booking button, hours, address | most visitors never leave it |
| Services and prices | the list, grouped, with starting prices | the question everyone asks |
| Work | a gallery of recent work | where the decision is made |
| Contact | address, map, phone, hours | the end of the path |
Three ways to have it built:
- EUR 490 (coming soon): you build the site yourself, guided by filmed videos that show every step.
- EUR 1,190: I build it from your text and your photos. EUR 357 when you order, EUR 833 when the site goes live, and it is live within 15 business days, counted on the French working calendar, from the start date I confirm in writing once the deposit has cleared and your content is complete.
- From EUR 3,000: designed for you from scratch, both amounts on the quote.
Four to six pages are included depending on the template, and an extra page is EUR 90. None of the templates was designed for a salon specifically, so we pick the one whose layout suits your work and adapt it. You are billed in euros, so the dollar amount moves with the exchange rate on the day you pay, and your card may add a foreign transaction fee.
A fair warning on money: the subscription is cheaper for years. A $19 a month builder plan costs less over three years than a site built once. Paying once gets you a site that is actually finished, with your prices and gallery in place on a written date, on a domain you own. The whole comparison is in what a small business website costs, the parts against me included.
Frequently asked questions
Is Instagram enough for a hair salon?
For showing work, Instagram is hard to beat. Where it falls short is everything around the work: a price list people can find, booking that does not depend on a direct message, your hours and a map. Clients who find you on Instagram often check a site before booking, and a site gives them that in one place.
Should I list every stylist on the site?
If clients book a specific stylist, yes, with a photo and what each one specializes in. If everyone works on everything, a team photo and a line about the salon is enough. What matters is that the site reflects how people actually book with you.
Do reviews matter for a salon?
A lot, because a haircut is personal and a bad one is visible for weeks. Ask at the end of an appointment the client clearly loved, with a card they take home rather than a tablet at the desk. Google's rules on asking are in [how to get more Google reviews](/blog/how-to-get-more-google-reviews/).