What should a plumber website include? Your phone number, the area you cover, whether you take emergency calls, and proof that you are licensed and insured, all visible without scrolling. That is most of what a plumber’s website has to do. Everything else earns its place only if it helps a stranger decide to call you instead of the next name on the list.
This is the trade version of a broader question, what pages a small business website needs. Here is what changes when the visitor has water on the floor.
Question 1 of 6
What does someone with a burst pipe actually do?
They search on their phone, open two or three results, and call the first one that looks real. The whole decision takes well under a minute, and most of it happens on the first screen.
In that minute they are checking four things:
- Can I call right now? A phone number that is tappable, at the top, not buried in a footer.
- Do you come to me? The towns or neighborhoods you cover, written out in words people recognize.
- Do you answer at night or on a weekend? If you do, say so plainly. If you do not, say that too, and save everyone a wasted call.
- Are you legitimate? Licensed and insured, in plain words near the top. Show the license and insurance details you actually hold, the way your state lets you display them.
A site that answers those four on the first screen does most of its job before anyone reads a word below it.
Question 2 of 6
Are all your customers in a hurry?
No, and this is where most plumbing sites miss half their work.
There are two very different visitors:
| Visitor | What they want | What convinces them |
|---|---|---|
| The emergency | someone at the door today | a phone number, an area, a yes on availability |
| The project | a water heater replaced, a bathroom redone | photos of finished work, a clear way to ask for an estimate |
The emergency caller decides in seconds. The project customer compares for days, and the job is worth far more. A site built only for emergencies loses the remodel; a site built only for projects loses the midnight call. The home page serves the first, a page of finished work serves the second.
Question 3 of 6
What should the text actually say?
Short sentences, in the words a homeowner would use. Nobody searches for “residential plumbing solutions”. They search for “water heater leaking” or “toilet won’t stop running”.
- List the jobs you do, by name. Water heaters, drain clogs, leaks, repiping, fixture installs. Each name is a phrase someone types.
- Say what you do not do, if there is anything. It saves both of you a call.
- Explain how an estimate works. Free or charged, on site or over the phone, and how quickly you get back to people.
- Say who shows up. You, your crew, how long you have been doing this. A real name and a real photo do more than any slogan.
Question 4 of 6
Should a plumber show prices?
Show what you can, and explain what you cannot. People understand that a repipe cannot be priced sight unseen. What frustrates them is a site that gives no idea at all.
The honest middle ground is to publish what is fixed, such as a service call fee or an inspection, and to explain what moves the price on larger jobs: access, parts, how old the house is. A visitor who understands why you cannot quote online is far more likely to call than one who thinks you are hiding something.
Question 5 of 6
What photos should a plumber use?
Your own, taken on a phone, in daylight. Six to ten finished jobs with a before and after beat any stock photo of a smiling stranger in overalls, because customers can tell the difference immediately.
- Before and after of anything visible: a new water heater, a finished bathroom, a clean install under a sink.
- Your van, with its lettering, in front of a house. It tells people you are local.
- You or your crew, faces visible if you are comfortable with it. People are letting you into their home.
Photos of the inside of a wall are useful to you and meaningless to a customer. Pick the ones a homeowner would recognize.
Question 6 of 6
Which pages matter, and what does it cost?
Four pages cover almost every plumber. Beyond that, you are usually paying for pages nobody opens.
| Page | What goes on it | Why it matters |
|---|---|---|
| Home | what you do, your area, your number at the top | most visitors never go further |
| Services | emergencies and projects, in plain words | these are the phrases people search |
| Work | six to ten finished jobs, before and after | this is what wins the larger jobs |
| Contact | phone, a short form, the areas you cover | the end of the path |
Three ways to have it built:
- EUR 490 (coming soon): you build the site yourself, guided by filmed videos that show every step.
- EUR 1,190: I build it from your text and your photos. EUR 357 when you order, EUR 833 when the site goes live, and it is live within 15 business days, counted on the French working calendar, from the start date I confirm in writing once the deposit has cleared and your content is complete.
- From EUR 3,000: designed for you from scratch, both amounts on the quote.
Four to six pages are included depending on the template, and an extra page is EUR 90. Hosting and the domain are opened in your name, on your own accounts. You are billed in euros, so the dollar amount moves with the exchange rate on the day you pay, and your card may add a foreign transaction fee.
One honest point before you choose: on cash, a builder subscription is cheaper for years. A $19 a month plan costs less over three years than having a site built once. The case for paying once is that the site gets finished by a set date while you are out on jobs, and that it sits on a domain and hosting in your name. The numbers, including the ones against me, are in what a small business website costs.
Frequently asked questions
Is a Google Business Profile enough for a plumber?
For emergency calls it does a lot of the work: it puts you on the map, shows your number and shows your reviews. Where it runs out is the larger jobs. A profile cannot show ten finished bathrooms, and that is the proof that wins a project worth thousands. The profile gets you the call, the site gets you the remodel.
Should I put a quote request form on the site?
Yes, but a short one, and never instead of the phone. A name, a number, and one free box to describe the problem in two lines. A twelve-field form does not get filled in on a Sunday night with a bucket under the sink. You call back and ask the real questions yourself.
Do reviews matter much in this trade?
A great deal, because people are letting a stranger into their home, often in a hurry. The moment to ask is at the end of a job that went well, when the customer has just watched the leak stop. How to ask without breaking Google's rules is covered in [how to get more Google reviews](/blog/how-to-get-more-google-reviews/).