What should an electrician website include? Proof that you are licensed and insured, the kinds of work you take on, the area you cover and a phone number that works from a phone. Electrical work is the trade where customers worry most about hiring the wrong person, because the risk is fire rather than a wet floor. The site’s first job is to settle that worry.
This is the trade version of a broader question, what pages a small business website needs. Here is what changes when the customer cannot see the work and is afraid of getting it wrong.
Question 1 of 6
Why does trust matter more for an electrician than for most trades?
Because the customer cannot judge the work. They can see a new faucet. They cannot see what you did behind the drywall, and they know a bad job can be dangerous years later.
So the visitor is looking for signals rather than results:
- Licensed and insured, in plain words near the top. Show the license and insurance details you actually hold, in the form your state lets you display them.
- How long you have been doing this. Years in the trade reassure more than any adjective.
- A real person. Your name, your photo, who comes to the house.
- Whether you pull permits on the jobs that need them, if that is how you work. Customers who have been burned before ask this first.
None of this is marketing. It is the checklist a careful homeowner runs before letting someone open their panel.
Question 2 of 6
Emergencies or projects: who are you writing for?
Both, and they read the site differently.
| Visitor | What they need | What convinces them |
|---|---|---|
| No power, sparking outlet | someone today | a number, an area, a clear answer on availability |
| Panel upgrade, EV charger, remodel | a planned job | finished work, how estimates happen, who does it |
The planned jobs are where most of the revenue sits, and they are researched over days. An EV charger install or a panel upgrade is exactly the kind of job people search for by name, so name them on the site.
Question 3 of 6
What should the text say?
The jobs, in the words a homeowner uses. Nobody searches “electrical contracting services”. They search “outlet not working”, “panel upgrade”, “install ceiling fan”, “EV charger installation”.
- List what you do, one line each. Panel upgrades, rewiring, lighting, outlets and switches, EV chargers, generators, inspections.
- Say what you do not do, if there is anything, commercial work for instance.
- Explain how an estimate works: on site or by phone, free or charged, how fast you reply.
- Say who shows up. A crew of two and a license holder on site reads very differently from a faceless company.
Question 4 of 6
Should an electrician show prices?
Show what is fixed and explain what is not. A service call fee or an inspection can be priced. A rewire cannot be priced without seeing the house, and customers accept that when you say why: the age of the wiring, access, what the inspection turns up.
What loses people is silence. A site with no idea of cost at all reads as a site that will surprise them later.
Question 5 of 6
What photos work for an electrician?
Clean, finished work that a homeowner can recognize. A tidy panel, a new light fixture, an EV charger on a garage wall, a kitchen with new lighting. Taken on your phone, in good light, they beat any stock image.
- Before and after of a panel is one of the few electrical photos that even a non-electrician understands at a glance: the mess, then the order.
- Your truck in front of a house tells people you are local.
- You or your crew, if you are comfortable with it.
Skip the photos of bare wire in an open wall. They mean something to you and worry the customer.
Question 6 of 6
Which pages matter, and what does it cost?
Four pages carry almost every electrician’s site.
| Page | What goes on it | Why it matters |
|---|---|---|
| Home | what you do, your area, license and insurance, your number | most visitors stop here |
| Services | each job named in plain words | these are the phrases people type |
| Work | six to ten finished jobs | this is what wins the planned jobs |
| Contact | phone, a short form, the areas you cover | the end of the path |
Three ways to have it built:
- EUR 490 (coming soon): you build the site yourself, guided by filmed videos that show every step.
- EUR 1,190: I build it from your text and your photos. EUR 357 when you order, EUR 833 when the site goes live, and it is live within 15 business days, counted on the French working calendar, from the start date I confirm in writing once the deposit has cleared and your content is complete.
- From EUR 3,000: designed for you from scratch, both amounts on the quote.
Four to six pages are included depending on the template, and an extra page is EUR 90. Hosting and the domain are opened in your name, on your own accounts. You are billed in euros, so the dollar amount moves with the exchange rate on the day you pay, and your card may add a foreign transaction fee.
If you are weighing this against a builder plan, know that the subscription is cheaper on cash for years: $19 a month adds up to less over three years than a site built once. What paying once buys is ownership, the license and insurance page written properly the first time, and a finish date in writing. The full comparison, where it goes against me too, is in what a small business website costs.
Frequently asked questions
Is a Google Business Profile enough for an electrician?
For "electrician near me" it does much of the work, because that search lands on the map first. What it cannot carry is the reassurance a planned job needs: the license, the years, the finished work. The profile gets you seen, the site gets you trusted with the panel upgrade.
Should I list every service, even small ones?
List the ones people search for by name, one line each. Small jobs like outlets and fixtures are often how a customer first finds you, and the ones who like how you work call you back for the larger job. A page that only talks about big projects loses that first contact.
Do I need a separate page for each service?
Not at first. One services page with clear, named sections is enough for most electricians. Split a service out into its own page only when you have enough to say about it that the section feels cramped, EV chargers being the usual first candidate.